In this two day class students will gain a better understanding of what it means to deliver value and how to express that value inside and outside of their organization. Through a case study-based series of exercises, combined with instruction, students gain the entrepreneurial product leadership skills and practices critical to growing as a successful Product Owner. The Product Owner role is multifaceted, requiring them to engage in behaviors and adopt mindsets beyond the core of Agility and the Scrum framework. Updated 24/05/2026 Students will explore several Product Owner “stances,” including:The Customer Representative: Focus on understanding customer problems, pains and opportunities Get into the mindset of the customer, placing yourself in their world, understanding their needsDeliver value by connecting product features to customer outcomesThe Visionary: Champion the future state, possibilities, goals and chancesCommunicate the product vision, strategy and Product GoalUnderstand value and pricing modelsThe Experimenter: Focus on innovation through experiments, hypotheses, tests, learnings, data and validation of valueUnderstand
