Research has consistently identified behavior as the root cause behind so many failed change initiatives.A study by McKinsey reveals that a staggering 70% of organizational change programs fail to meet all their objectives—and no less than 60% of those failed cases identify ‘behavior' as the root cause.This means there is a misalignment between organizational objectives and the behaviors exhibited by employees. Whether the focus is on productivity, quality, absenteeism, sales or safety, Organizational Behavior Management (OBM) is the approach that helps organizations unlock its inner potential.Organizational Behavior Management (OBM) is an evidence-based approach that follows a 7-step protocol to optimize organizational performance.Our behavior management certification combines the science of Applied Behavior Analysis (ABA) with practical guidance, including a 6-month coaching period so candidates can practice their new techniques. Updated 30/6/2026 What You Will LearnThe underpinning philosophy and principles of OBM;The principles that govern human behavior;Common pitfalls and errors in influencing the behaviors of others;The
